If we cover a theme such as Eco cosmetics, and we come up with different synonyms, such as “natural cosmetics,” it seems like a good idea to create a specific group for those searches. Once we have defined the structure of Google Ads campaigns to follow, we will provide you with a tip that seems quite interesting and that could be interesting to apply to your campaigns, let’s look at it with an example: In short, this could be an example of how the structure of the website itself can help us determine which campaign structure is most optimal. Other type of campaign that we should generate would be GENDER + PRODUCT CATEGORY + BRAND, as the user may look for something of the type “informal dress armani exchange” or “kiomi woman boots”. Thus, in the case of an ecommerce such as Zalando, the campaign can be GENDER + PRODUCT CATEGORY, type “Zalando_Woman_Dresses”, and within this the groups with the different types available: Casual dresses, cocktail dresses, dresses, etc … The basic structuring that Google usually recommends is one that reflects the architecture of the website in campaigns and ad groups. How to structure your Google Ads campaigns The architecture of the website as a reference 3 Summary in figures of the improvements in the structure of Google Ads campaigns.2 Basic optimisation tips after creation.1.1 The architecture of the website as a reference.1 How to structure your Google Ads campaigns.
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